CAFFORA Branding – Rixlab Studio

CAFFORA

Crafting a Cozy, Everyday Coffee Experience

Visual Brand Identity & Packaging

© September 2025

· Brand Identity

· Visual Design

· Packaging

· Environmental

· Digital Presence

Caffora is a modern lifestyle café brand built for coffee lovers, creatives, and communities. More than just a coffee shop, Caffora is a destination for connection, inspiration, and comfort. From specialty brews to artisanal bites, every detail is crafted to deliver warmth, quality, and a sense of belonging.

Vision:

To become the most loved lifestyle café brand in Europe and beyond, where coffee culture meets creativity, sustainability, and human connection.

Logo Design

The CAFFORA logotype was designed with rounded, organic letterforms to reflect warmth and approachability.

A subtle flame/leaf-inspired symbol reinforces ideas of heat, aroma, and natural flow, tying directly to the coffee experience.

The logo performs equally well in bold signage, small packaging details, and digital interfaces.

A Brand Built for
Daily Life

CAFFORA was designed to live naturally in people’s routines.

Every interaction, ordering, carrying, sitting, and sharing was considered as part of a larger experience. The focus was on clarity, consistency, and comfort, allowing the brand to feel present without demanding attention.

The result is a system that blends seamlessly into everyday life while remaining instantly recognizable.

Creating a Connected
Experience

From packaging to physical spaces, CAFFORA’s presence works as a single, connected environment.

In-store elements, takeaway materials, and branded touchpoints reinforce one another, creating continuity across moments both big and small. Each piece supports the same feeling: relaxed, familiar, and dependable.

Digital Extension

CAFFORA’s digital presence mirrors the in-store experience.

The same clarity and restraint guide its online touchpoints, creating continuity between physical and digital interactions. Visual consistency ensures the brand feels familiar whether encountered on a screen or across a café counter.

Designed for Real
Environments

CAFFORA’s applications were developed to perform in real café conditions.

Menus are quick to read.
Packaging is easy to use.
Signage integrates naturally into space.

Every element contributes to a cohesive experience that feels intuitive for both customers and staff.

Extending the
Brand Digitally

The digital experience carries the same tone as the physical one.

Online touchpoints support discovery, recognition, and continuity, ensuring CAFFORA feels consistent wherever it’s encountered. The experience remains focused, calm, and uncomplicated.