WEBSITE.DESIGN

Website Strategy
Responsive Design
Conversion

Website design that builds trust and turns visitors into customers.

What We Deliver

A Website Built
To Convert.

Your website is often the first impression of your business. We design modern, high-performing websites that build credibility, communicate brand value, improve user experience, support marketing, and turn visitors into qualified leads.

01Deliverable

Website Strategy

A clear plan for what your website needs to accomplish — audience, goals, positioning, and the conversion paths that turn visits into pipeline.

What's Included

  • Business & Goal Alignment
  • Audience & Persona Mapping
  • Competitive Benchmarking
  • Content Strategy
  • Conversion Path Planning
  • Success Metrics
02Deliverable

Sitemap Planning

A logical, SEO-friendly site structure that helps users find what they need and search engines understand the hierarchy of your business.

What's Included

  • Page Inventory & Priorities
  • URL Structure
  • Navigation Model
  • Internal Linking Plan
  • SEO Hierarchy
  • Content Model
03Deliverable

User Experience Planning

Journeys designed around real user tasks — reducing friction, clarifying decisions, and guiding visitors toward the actions that matter.

What's Included

  • User Journey Maps
  • Task Flows
  • Interaction Patterns
  • Accessibility Planning
  • Content Prioritization
  • Conversion UX
04Deliverable

Wireframing

Low-fidelity blueprints that lock structure, hierarchy, and messaging before a single visual decision is made — so the design solves the right problem.

What's Included

  • Page-Level Wireframes
  • Section Hierarchy
  • Content Blocks
  • Responsive Behavior
  • Component Reuse
  • Review & Sign-Off
05Deliverable

Landing Page Design

Focused, high-intent pages built to convert — clear value, strong hierarchy, and messaging aligned to the campaign or audience they serve.

What's Included

  • Hero & Value Proposition
  • Social Proof
  • Feature & Benefit Blocks
  • Objection Handling
  • Primary & Secondary CTAs
  • A/B-Ready Structure
06Deliverable

Marketing Website Design

A full marketing site that positions your business — home, product, pricing, about, blog — designed as one coherent, brand-led system.

What's Included

  • Home & Product Pages
  • Pricing & Plans
  • About & Team
  • Blog & Resources
  • Solutions & Industries
  • Contact & Conversion
07Deliverable

Responsive Design

Designed for the device your customer is actually on — from small phones to large monitors — with layouts that adapt cleanly, not just shrink.

What's Included

  • Mobile-First Layouts
  • Tablet Adaptations
  • Desktop & Wide Screens
  • Touch & Cursor States
  • Fluid Typography
  • Cross-Browser QA
08Deliverable

Design Systems

Reusable components, tokens, and rules that let your website scale — new pages, campaigns, and features stay on-brand without a redesign.

What's Included

  • Design Tokens
  • Component Library
  • Layout & Grid
  • Typography & Color
  • State & Interaction Rules
  • Documentation
09Deliverable

Interactive Prototypes

Clickable prototypes that let your team feel the site before it's built — validating flows, motion, and edge cases early, when changes are cheap.

What's Included

  • Clickable Flows
  • Micro-interactions
  • Motion Studies
  • Stakeholder Reviews
  • Usability Checks
  • Handoff-Ready Files
10Deliverable

Accessibility Considerations

WCAG-informed design — contrast, focus states, semantic structure, and keyboard flows — so your site is usable by everyone, not just some.

What's Included

  • WCAG 2.2 AA Targets
  • Contrast & Color
  • Focus & Keyboard States
  • Semantic Structure
  • Alt Text & ARIA
  • Reduced-Motion Support
11Deliverable

Developer-Ready Design Files

Organized, documented Figma files that engineers can build from without guesswork — components, tokens, states, and specs delivered clean.

What's Included

  • Structured Figma Files
  • Component Specs
  • Design Tokens Export
  • Interaction Notes
  • Asset Exports
  • Handoff Walkthrough

Our Process

From Discovery
To Handoff.

A clear process keeps every project on-brief, on-budget, and on-time — with room for the details that matter.

01

Discovery

Interviews, audits, and workshops to understand your business, audience, and goals for the new site.

02

Research

Audience, competitor, and analytics research that grounds design decisions in real evidence — not guesswork.

03

Website Strategy

Positioning, page priorities, and conversion paths — the strategic frame the whole site is designed inside.

04

Wireframing

Low-fidelity layouts that lock structure, hierarchy, and messaging before a single visual choice is made.

05

Visual Design

Editorial, brand-led interfaces designed page by page — typography, color, motion, and detail composed with care.

06

Responsive Optimization

Layouts tuned for every screen size, with fluid type, adaptive grids, and interaction states across devices.

07

Review & Refinement

Tight iteration loops with your team — feedback captured, resolved, and reflected in the final design.

08

Developer Handoff

Clean Figma files, tokens, specs, and a walkthrough so engineering can build the site with confidence.

Brands we have
shaped from scratch.

A few recent collaborations where strategy, design, and craft came together.

Why Rixlab

A Web Partner
Not Just A Vendor.

We plug in as an extension of your team — bringing strategy, craft, and engineering awareness to every website.

Strategic Website Planning

Every page starts with a job to do — we plan the site around business outcomes, not just aesthetics.

User-Focused Design

Real user tasks lead the design. Clarity, hierarchy, and friction-free flows come before decoration.

Conversion-Driven Approach

We design for the actions that grow your business — signups, demos, and qualified inquiries.

Responsive Expertise

Layouts adapt cleanly across phones, tablets, and desktops — no compromises on any screen.

Scalable Design Systems

Websites built as systems — new pages and campaigns ship in days, not weeks, without breaking the brand.

Collaborative Workflow

Structured reviews, clear checkpoints, and shared prototypes keep your team informed at every stage.

Industries We Serve

Websites Across
Categories.

SaaS
AI
Fintech
Healthcare
Real Estate
Technology
Professional Services
Startups

FAQS?

Still curious? Write to us at info@rixlab.agency.

LET'S MAKE
YOUR NEXT MOVE.

Share what you are building. We will reply within one working day with a clear read on fit, scope, and timing.